Clik here to view.
Facebook Ads Click-Through Rates Don’t Matter
Nick at allfacebook.com raises some interesting issues about the poor click-through rates for Facebook’s new advertising system. I subscribe to Nick’s blog and had meant to write about this, but...
View ArticleClik here to view.
Facebook Demographics Don’t Matter
In what may become a series of posts related to “things about Facebook that don’t matter” (which started with advertising click-through rates), here’s a link to a blog post (via TechCrunch) that...
View ArticleClik here to view.
Facebook Page as White Pages Listing
Note: This is the required reading for Facebook 221, part of the Facebook major track for Social Media University, Global (SMUG). More information about SMUG and the homework assignments for this...
View ArticleClik here to view.
Apple Neutralizing Windows Advertising
I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign: http://youtube.com/watch?v=MimCZikP8cY It was interesting that...
View ArticleClik here to view.
New York Times: “Junk” or Barely Above
This is an assessment of its creditworthiness, not the trustworthiness of its political campaign coverage, but note this report: The New York Times Co. reported a steep drop in third-quarter profits on...
View ArticleDueling University TV Ads
A couple of weeks ago I introduced the SMUG Super Bowl TV ad: http://youtube.com/watch?v=9_WIBoEf730 This morning I saw a commercial that captures some of the same rationale behind SMUG:...
View ArticleWisconsin AAF Presentations
I have the pleasure today of doing presentations in Green Bay and Madison, Wisconsin for local chapters of the American Advertising Federation. Here are my slides for the breakfast presentation in...
View Article“Quality” in Media = Usefulness
Advertising Age had an interesting article Wednesday – “Lowered Expectations: Web Redefines ‘Quality’” – regarding the challenges big media conglomerates have in a world in which publishing has been...
View ArticleAdvertising Age, Hospital Marketing and Social Media
Advertising Age has an article this week in the print edition about hospitals, advertising, marketing and social media, and relates it all to health reform. I was glad to get to talk with the writer,...
View ArticleClik here to view.
If you’ve got one of these…
…why would you not get a Facebook page for your business or organization? Here are four reasons why a Facebook page is better than a Yellow pages ad, and why it’s not even a close call. A Yellow Pages...
View Article
